Animoca Brands, a Web3 Ventures firm, has announced a partnership with Imaginary Ones, a Singapore-based NFT project.
According to a press release shared with Crypto, the NFT project plans to utilize Animoca’s expertise and resources to strengthen its token economics. The venture capital firm will also help Imaginary Ones implement its “go-to-market strategy,” the press release added.
“Animoca Brands’ support will accelerate our plans in the three areas of utilities, tokens, and development, which will help unify the Web2 and Web3 worlds and deliver on our promise that if you can imagine it, we can make it happen,” said imagine Ones co-founder Clement Chia said.
As part of the partnership, imagine Ones is also planning an airdrop campaign for imagine Ones and Imaginary Rides NFT holders. The airdrop will distribute the project’s native token, BUBBLE, which is scheduled to launch in the first quarter of 2024.
Originally founded as an IP company, imagine Ones transformed into a Web3 entertainment company. The project’s first NFT series sold out in April 2022 in under four minutes.
The company also partnered with fashion giant Hugo Boss in 2023, becoming the first Asian NFT project to collaborate with an international fashion brand. The project has since launched two web3 games, Bubble Rider and Bubble Rangers.
Animoca Brands Co-Founder and Executive Chairman, Xiao Yi, said, “imagination Ones has built a strong ecosystem and its partnerships with industry giants such as Hugo Boss and Samsung reflect the company’s vision to help bridge the gap between the Web2 and Web3 industries. vision.”
Previously, Anioca Brand invested in Imaginary Ones on February 29, 2024; however, the value of the invested funds remains undisclosed.
Apart from Imaginary Ones, Animoca Brands has also partnered with BlockPass, a web3 company that builds KYC solutions for decentralized platforms. The partnership, announced on March 15, focuses on addressing issues related to deep AI counterfeiting and identity theft.
